Stamo
AI-powered branded AR filters for social media
Co-Founder & Chief Product Officer
June 2024 – Present
300+
Discovery interviews
100
Daily active beta users
$MRR
First revenue generated
5
Team members led
The problem
Content creators and SMEs had no easy way to create branded AR filters for social platforms without expensive design agencies or technical skills.
My process
Conducted 300+ interviews with content creators and SMEs to validate demand. Synthesized insights into a focused MVP scope. Led a team of 5 across design and development.
The outcome
Launched beta with 100+ daily active users, onboarded first paying customers, and generated MRR from scratch as a first-time founder.
Key decisions
- Chose TikTok as the primary launch platform based on creator interview data
- Cut 60% of planned MVP features to ship faster and validate core value
- Shifted from B2C to SME-focused GTM after discovering higher willingness to pay