Telagri
AgTech platform serving 3000+ farmers in Eastern Europe
Growth Product Manager
Jan – Dec 2024
2×
Sales increase in 6 months
$35k
Funding secured
10
Team members led
2
New angel investors
The problem
Telagri had strong product-market fit with farmers but lacked a structured go-to-market strategy to scale sales and attract additional investment.
My process
Collaborated with the tech team to propose new features. Led a cross-functional team of 10 to build and execute the GTM strategy. Conducted market and grant research to identify funding opportunities.
The outcome
2x increase in sales within 6 months. Attracted 2 new angel investors and secured $35,000 in additional funding.
Key decisions
- Prioritized Eastern European grant programs as a non-dilutive funding path
- Proposed 3 new product features based on farmer feedback — all shipped within quarter
- Restructured the sales process to include farmer success stories as social proof